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Link analysis is a data analysis technique used in network theory that is used to evaluate the relationships or connections between network nodes. These relationships can be between various types of objects (nodes), including people, organizations and even transactions.
Link analysis is essentially a kind of knowledge discovery that can be used to visualize data to allow for better analysis, especially in the context of links, whether Web links or relationship links between people or between different entities. Link analysis is often used in search engine optimization as well as in intelligence, in security analysis and in market and medical research.
Link analysis is literally about analyzing the links between objects, whether they are physical, digital or relational. This requires diligent data gathering.
For example, in the case of a website where all of the links and backlinks that are present must be analyzed, a tool has to sift through all of the HTML codes and various scripts in the page and then follow all the links it finds in order to determine what sort of links are present and whether they are active or dead. This information can be very important for search engine optimization, as it allows the analyst to determine whether the search engine is actually able to find and index the website. See source at Techopedia.com
With our Link Analyzer tool, it will be to tell the total number of links available on the site, and within that, the total number of internal and external links, as well as Follow/NoFollow links.